This image has been taken from the very beginning of my Trailer, as I have found there generally is always a certification alert whether it be from the British Board of Film Classification or one of the coloured banners, as it signifies the target audience of the film. – In my case I have chosen to use one of the coloured banners. Audio is just as important as visual, and I had found that non-diegetic music tended to kick in before anything was heard diegetically to anchor the genre of the film, I chose to do just this, by introducing the first piece of soundtrack for my trailer straight away, in order to set atmosphere and set the pace of the trailer. Voice overs are also commonly used in comedy trailers to dictate what is going on throughout.Stereotypically a deep male voice is used to create a higher sense of excitement to the trailer. I chose to use a pseudo American voice over to counterpoint the Englishness of the surroundings, almost as if highlighting the way in which quiet English life has been affected and galvanized by the adoption of many American standards and customs. 
This image shows the subtle use of text to hint towards the themes of the film; I had found this to be used a lot with film trailers, particularly action films such as the Terminator and Transformers, with silver and rigid text. 
A semiotic tool used in trailers is narrative enigma and in my opinion is a key tool for promoting and selling the production that the trailer is portraying. Reason for this being as the viewers of the trailer will want to have their questions answered, and the only way they will be able to fulfill this need is to go and see the full production. - Therefore I chose to use my genre to fulfill this convention; because I made it unclear with the use of enigma to what genre my film was (comedy or thriller) I felt I would be creating more of a hybrid as well as enticing my audience. 
The release date for the trailer tends to appear at the end of the trailer once all the effects and marketing techniques have been used; like other teaser trailers I have placed the release date at the very end of trailer, as I feel it is the best place to insert it as it will be the last thing the audience will remember, therefore they will be more likely to remember the date, and with a bit of luck go to see the trailer. 
Because comedy and thriller trailers use quick paced editing along with various camera angles to keep the viewers of the clip enticed, I too decided this would be something I needed to involve within my trailer as it added fluidity and pieced the trailer together.
How effective if the combination of your main product and ancillary texts?
I could definitely see my Posters being displayed at local cinemas and multiplex's around Britain. The Website Homepage as it can be viewed Worldwide, allows a wider audience to view aspects of my film, encouraging expansion.
What have you learned from your audience Feedback?
From the focus groups I have held after the final creation of my products I have found that almost all of my feedback has been positive. A lot of people have spoken about the choice of music and how it was an effective device to use along with the medium of Voice Over - the younger of my focus group commented a lot on the camera angles and what they read from them, resulting in a positive outcome. A student in lower sixth as well as an elder viewer bought up one of the shots that showed some glare through the car window - something I myself had noticed, though without this glare the image was just too dark, however this is something I wish had been picked up on before my final stage. It seemed to be the 15 year olds and the 18/19 year old's that most enjoyed my trailer, which in itself shows I have managed to reach my targeted audience though perhaps there is something I have missed out on that appeals more to the 16-17 year olds.How did you use new Media technologies in the construction and research, planning and evaluation stages?
I used a lot of different technologies throughout the researching, planning and construction of my end product. The main technologies I used were: Photoshop: for picture editing, for both ancillary tasks and titles featured in my trailer. This allowed me to use special effects a long with advanced photo editing, giving me much more professional overall look. Premiere (Adobe): which I used for initial trailer, I found this a very valuable piece of software, as it gave me a lot more freedom to create exactly what I had intended. – I also used Internet add-ons to get hold of the car sound effects I required to go along with the soundtrack. Had I not used Adobe premiere I wouldn’t have been able to insert voice clips and music that played in unison as the software Movie Maker that I would have used only allowed room for one clip of audio at a time. Therefore as premiere was more advanced I was able to extend my ideas. Blogger/Blog Spot: This has been the base and shape to my entire product. I have found my Blog very useful as it has enabled me to keep every piece of work linked together helping with organisation, as well as allowing me to use more of my creative side to present my work. – this has been my timetable and diary keeping me on top of work and fully organised. YouTube: YouTube without a doubt has been my life support throughout this project, as I was able to view popular trailers, different songs it also helped me locate other work from Directors that had influenced me. I think I definitely would have struggled to understand and focus on forms and conventions without this medium. Thanks to YouTube, I have also been able to make my Trailer viewable Worldwide to the public. HD Video camera: One of the many pieces of hardware I used to construct my trailer. I chose to use my HD camera as the quality of the shots appeared a lot more professional than with a regular camera with low definition. Digital SLR camera: I used this camera for both the ancillary texts, this was because I was able to have control over both the aperture and
