• The colours give off a very dark feeling, reflecting the genre of the film
• The picture shown, looks very CCTV-like, therefore the narrative is subtly introduced
• A review is shown at the top of the poster giving us the first opinion, with its positioning at the top of the page this also one of the first things we look at
• The picture is the main focus but it doesn't fill the whole poster, therefore we know to look elsewhere to get more information on the film
• The poster looks quite empty with a very basic layout, but this works quite well with the horror genre
• Colour red symbolises death, inferior
• The yellow ‘DEMAND IT!’ looks like a button you could press
• Website and release date clearly shown
I personally don’t like this poster, I find it very bland and it looks like it could have been a rushed job (probably the look they were going for, though I don't feel it works), there’s no clear linear narrative to it, it simply shows a picture that looks like CCTV with the name and a short review. Personally it doesn’t grab my eye because of the dull and boring colours used, and the lack of things to look at. I feel that if the poster had a tag line or some sort of sub-heading with a small link to the storyline then this poster would work slightly better.
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