As a general the main characters are the only ones shown in a teaser trailer, because they are the most significant characters in the whole film. One of the extras that pours a cup of coffee that has absolutely no relevance to the synopsis or narrative to the film is highly unlikely to be featured in the trailer. The way the characters are represented in trailers firstly depends on the type of genre; for instance if the film is a horror you wouldn’t expect the main character, let’s say the killer to be dressed as a fairy shown as happy and innocent (unless the plot of the film has an enigmatic twist). You would expect the killer to be dark and mysterious with an anger and dark tension throughout. The way a character is represented isn’t just down to the acting ability and camera shots. It is also picked up through mise en scene: clothing, surrounding and so forth, therefore when I am planning my trailer I will need to decide on a costume structure and possibly make up in order to be certain my audience picks up the vibes I intend.
A snapshot taken from the trailer Get him to the Greek, the character in this shot is dressed smartly and the mise en scene appears to be high tech and office-like, therefore we are represented with an image of importance and high class.
Another snapshot from a trailer, this time the trailer is Harry Potter and the deathly hallows the image of the character shown, represents the boy as very grubby looking and almost dull. The mise en scene is all quite bland in keeping with the word I used being ‘dull’, there is a dark tone giving off the idea this is a dark film/scene.
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